Dagge Design is a multi-disciplined Chartered Design consultancy serving the creative requirements of commerce and industry.

Based in rural West Wales serving clients worldwide, this innovative design consultancy is run by Lester Dagge and has been serving some of the worlds leading brands for over 25 years. This creative consultancy has strong grounding in creative marketing services and has been responsible for creating and promoting a vast variety of businesses and products. With the ever changing needs of technology and commerce, Dagge Design has also adapted to offer a variety of complementary creative services. These include a complete package of services from concept through to production, from marketing to branding and product development. It represents a comprehensive service hub for clients creative needs.

Lester Dagge

Lester Dagge started off his creative path studying Design for Industry at the world renowned Newcastle upon Tyne Polytechnic (now the Northumbria University) The design course has produced some of the worlds leading designers for Apple, IBM, Volvo, Ferrari etc.

After working in London for Martin Wharmby Design Consultants, Lester worked for Russell Hobbs then Addis Housewares, Tommee Tippee Baby Products and then back to Russell Hobbs Tower as Design Manager. in 1990, Lester set up his own design consultancy specialising in consumer product design, the valuable experience gained from working in-house provided a wealth of valuable knowledge to develop and expand his business to work for some of the worlds most respected brands. In 2008, Lester moved back to Wales where he continues his design consultancy.

... and the name?

Dagge is a derivative of an ancient 12th Century French name d’Ague, meaning a person from the region of Ague near the Loire Valley. The first recorded Dagge was Robert in London in 1215!

Lester Dagge was formally educated in Wales before graduating in Design for Industry at Newcastle upon Tyne Polytechnic. His major final year project , a Cookcentre (above) was featured in Design Magazine and Young Blood Exhibition at the Barbican Centre in London in 1984. His passion for the design of household good stood him in good stead specialising in consumer products and was cemented in working for some of the worlds leading brands such as Russell Hobbs, Addis and Tommee Tippee before setting up his own business. He then went on to work on major projects for Antiference, Morphy Richards, Flavel, Leisure, Aga, Electrolux, Philips, Meyer, Prestige, Belling, Westclox, B&Q, Argos etc.

His skill at consumer product design saw him extend his creative offering to packaging, advertising and branding."When researching a new project, you absorb yourself into the life of the product and everything that encompasses that. With this knowledge, you are in the best place to complete a products identity with packaging advertising and promoting the product in the best way." states Lester.


Although Lester undertakes most of the design and project management, he also relies on a team of associates who can offer an extensive service portfolio

These include

     •     Photography

     •     Sales and distribution

     •     Market Research


The nature of our work is confidentiality and discretion, however, we are often asked about case studies and clients we have worked for. Here are some of the various clients we have worked for over the years:

Addis (Plastic housewares)product design

AGA (gas fires) product design

Allshine (Car cleaning products) packaging, advertising

Antiference (Television installation equipment) product, packaging, brochures, exhibitions design

Artfield (Hong Kong) (clocks) product,packaging, brochures, exhibition

Argos. (Retailer) product design bathroom products

Betterware. (Plastic Housewares) product design

Belling (Electric cookers) product design

Bosch Siemens (Small Domestic Appliances) product design

Boots. (Retailer) product design haircare and baby products

British Driving Society (membership organisation) leaflets, publicity material

Byron (Doorbells) product, brochures, advertising

Camping & Caravanning Club (membership society) advertising, brochures

Celtic Country Wines. (Wine producer) packaging, brochures

Coca Cola. (clocks and liicensed goods) packaging, brochures

Electrolux Cookers (Electric cookers)product design

Elstead Lighting (Lighting manufacturer) packaging design

Flavel  (Gas Appliances) product design

George Wilkinson (Bakeware manufacturer) Product design, packaging, advertising

Integra (Curtain Poles) product design

Haden (Small domestic appliances) product design

Home Accessories (housewares) packaging design

Kitime-Hong Kong (Small domestic appliances) product design

Klik-Hong Kong (Clocks and timepieces) branding, packaging, product, exhibition design

Leisure (Gas cookers) product design

McCartneys (Auctioneers & estate Agents) advertising, branding

Memolux Hong Kong (clocks and lightbulbs) packaging, brochures, product design

Meyer (Cookware) product design

Morphy Richards (small domestic appliances) product design

Otter Controls (Small domestic appliances) product design

Philips (Small Domestic Appliances) product design

Playskool (babycare products) product design

Prestige (Cookware and samll domestic appliances) product design

Progress Housewares (Plastic housewares and bakeware) product, packaging, advertising design

Punch Eire (Household cleaning and shoecare) product design

Reuilly Wines- France, (Wine producer) domain les Denis Jamain. packaging design

Riff Raff (Equestrian goods) brochures and advertising

RSPB (membership organisation) clock designs

Russell Hobbs-(Small domestic appliances) product design

Salton (Small domestic appliances) product design

Ski Club (membership organisation) brochures, advertising

Sunrise Medical (mobility scooters) -product design

Smart Solar (solar lighting and clock products) packaging design

Tommee Tippee (babycare products) product design

Vom Fass-(wines and cooking oils) packaging design, advertising

Westclox USA (clocks and tiome pieces) product packaging, brochures

Womens Institute  WI (membership organisation) advertising, brochures

•     Prototyping

     •     Printing

     •     Product sourcing

     •     Technical issues

•     Patents

     •     Funding streams