Lester Dagge

Lester started his creative path studying Design for Industry at the world renowned Newcastle upon Tyne Polytechnic (now the Northumbria University). The design course has produced some of the world's leading designers for Apple, IBM, Volvo, Ferrari etc.  The innovtive design project for his degree major, the CookCentre, caught the imagination of the press an featured in the prestigious Young Blood exhibition in the London Barbican in 1983. After working in London for Martin Wharmby Design Consultants, Lester went on to work as in house designer for Russell Hobbs, Addis Housewares, Tommee Tippee Baby Products and then back to Russell Hobbs Tower as Design Manager. in 1990, Lester set up his own design consultancy specialising in consumer product design, the valuable experience gained from working in-house provided a wealth of valuable knowledge to develop and expand his business to work for some of the worlds most respected brands. In 2008, Lester moved back to Wales where he continues his creative marketing and design consultancy.

Starting off his education in Wales at the Dyfed College of Art before graduating in with a Batchelor of Arts Degree in Design for Industry at Newcastle upon Tyne Polytechnic. His college major featured in the presitigious Design Council Magazine and exhibition at the London Barbican. His passion for the design of household good stood him in good stead specialising in consumer products and was cemented in working for some of the worlds leading brands such as Russell Hobbs, Addis and Tommee Tippee before setting up his own business. He then went on to work on major projects for Antiference, Morphy Richards, Flavel, Leisure, Aga, Electrolux, Philips, Meyer, Prestige, Belling, Westclox, B&Q, Argos etc.

His skill at consumer product design saw him extend his creative offering to packaging, advertising and branding."When researching a new project, you absorb yourself into the life of the product and everything that encompasses that. With this knowledge, you are in the best place to complete a products identity with packaging advertising and promoting the product in the best way." states Lester.